Increasing your engagement rate on TikTok is not as hard as you think. Firstly you should use our TikTok engagement rate calculator to find your average engagement rate, then you will know where your starting point is. Firstly your caption is really important but most users just add a simple emoji or something irrelevant.
A good idea is to add a poll or question for your followers, you can to get them involved as this will increase your comment count. Another tip that I see a lot of missed opportunities is not responding to your comments, if you're just starting, try and respond to all your comments.
The type of content will make a difference, so try and make content based on hot topics happening right now. How example this could be some global news or a new product that's the hot new craze. You will find these videos will get a lot more exposure as they will be searched a lot that day, so your video should receive more engagement.
Lastly, if you have some spare money, a good way to interact with your followers is through giveaways. Who doesn't love free stuff... Everyone! Make a video detailing the requirements such as making a video and mentioning your TikTok account or maybe including a certain hashtag etc.
If you focus on doing this on every new TikTok post, and if you keep checking your engagement rate by using Seekmetrics Tiktok calculator, you will see your engagement rate increasing.