Simple calculator to find out your average Instagram engagement rate
Average Engagement Rate
Instagram Engagement Rate Calculator
Free online calculator to find out what your engagement rate is on Instagram. The engagement rate is based on the number of followers, post likes and posts comments. The formula for Instagram engagement rate is (likes + comments) / followers * 100. On average an engagement rate between 2-4% is considered very good, and when you are starting, 10+ engagement rate is expected. The more followers you gain, the lower your engagement rate will become, this is due to followers not logging back in, or not seeing your posts for a variety of reasons.
Engagement rate is important in Instagram, as it tells a lot about you to brands. So when you start doing sponsored deals, if you have a higher engagement you will most likely earn more revenue. There are many ways to increase your engagement rate, and I will go through some easy ways now. Firstly always use 5-10 relevant hashtags in every post and even add 5 more in the comment section. Secondly, you want to engage more with your followers, so asking them questions in your caption is always a good idea. Another easy way to boost your engagement is too always reply to comment you receive on your Instagram posts.
To keep track of your engagement, you should use this Instagram engagement calculator to find your current engagement rate, and keep checking this every week or so. After a few months, you should see your engagement rate increasing.